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Baris Yesilcicek
CTO & Co-founder at Denebunu/Samplico
Baris Yesilcicek is the CTO & Co-founder of Denebunu, a platform founded in 2016 with over 2.1 million members, where half of them visit monthly. Denebunu collaborates with major FMCG and Cosmetics companies to connect them with hyper-targeted audiences for consumer engagement and market insights.
Denebunu, under Baris's leadership, has partnered with 300+ companies including industry giants like Unilever, P&G, Johnson&Johnson, L'Oreal, Henkel, Estee Lauder, and Nestlé. They facilitate brands in engaging with consumers through technology, transforming traditional sampling into a data-driven marketing approach with a positive ROI.
Baris Yesilcicek's educational background includes a Bachelor of Science in Computer Engineering from Bahcesehir University. With prior experience as the CTO & Co-founder at Samplico, Digital Analytics Project Manager, and roles in digital marketing at Kimberly-Clark, he brings a wealth of expertise in technology, analytics, and digital marketing strategies to his current role at Denebunu.
Baris Yesilcicek is known for his contributions to digital transformations in consumer engagement, leveraging consumer feedback for brand enhancement, and driving partnerships with global corporations to enhance market reach and consumer interaction. With a new chapter unfolding in the UK soon, his leadership continues to steer Denebunu towards greater success.