Barbara Salami

Barbara Salami is a seasoned customer experience leader and advocate, known for her expertise in shaping enterprise digital experience programs, marketing optimization, and analytics capabilities.

She excels in metrics-driven marketing, advanced program measurement, and is a strategic partner to executive teams, with a knack for cultivating strong relationships across all organizational levels.

Barbara has a proven track record of effectively leveraging internal competencies and identifying strategic partnering opportunities to drive organizational growth and meet client demands.

With a background in leading and managing end-to-end analytics for major pharmaceutical products, her specialties include customer experience strategy, digital data and analytics strategy, metrics development, and marketing analytics optimization, both in digital and offline realms.

Her skill set extends to media planning, relationship marketing, direct marketing, multi-channel marketing, digital operations strategy, campaign management, and effective vendor management through matrix leadership.

Barbara's educational background includes Executive Education at Columbia University and NYU Stern School of Business, independent coursework at The Wharton School, a BS degree from Drexel University, and an Executive MBA from Penn State University.

Her professional experience spans various prestigious roles, including Vice President of Digital at Moderna, Co-Founder of STEM DRAGONS, and leadership positions at renowned pharmaceutical companies like GSK, Shire Pharmaceuticals, Bristol Myers Squibb, AstraZeneca, and Aetna, Inc.

Before transitioning into the digital and customer experience optimization landscape, Barbara began her career as a Biomedical Engineer at ProSanos Inc and a Radar Systems Engineer at Lockheed Martin, demonstrating her multidisciplinary expertise and adaptability.

Barbara Salami is a forward-thinking professional with a wealth of experience in driving innovative customer experience strategies and optimizing digital marketing efforts, making her a valuable asset in today's data-driven business landscape.