Barbara Franz

Barbara Franz is an accomplished Research and Design Lead with a solid background in the design industry.

Her expertise includes Product Design, User Research, Design Thinking, User Experience, Human Centred Design, and Design Management.

She holds a MA in Industrial and Strategic Design from Aalto University, showcasing her dedication to academic excellence.

Barbara has held key positions such as Director Brand & Experience Design, Head Of Design, and Design Director at Avi Medical and IDEO, demonstrating her leadership skills.

Additionally, she has shared her knowledge as a Lecturer for Design Thinking at Zhdk and as a Teaching Assistant at the Chair of Industrial Design at Technical University of Munich.

Her professional journey includes roles at various prestigious organizations like Studio Massaud and Gaggenau GmbH, where she honed her skills as an Industrial and Product Design Intern, respectively.