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Barbara Franz
Director Brand & Experience Design at Avi Medical, ex-IDEO
Barbara Franz is an experienced professional in the design industry, currently serving as the Director of Brand & Experience Design at Avi Medical.12 With a career spanning nearly two decades, Franz has established herself as a skilled Research and Design Lead.1
Career Highlights
Franz's journey in the design field began in 2004 when she took on an internship as a Product Design Intern at Gaggenau GmbH.2 Throughout her career, she has demonstrated a strong history of working in various design roles, continuously expanding her expertise and responsibilities.
Current Role
At Avi Medical, a digital healthcare company that provides telemedicine services, Barbara Franz plays a crucial role in shaping the brand and user experience.4 Her position as Director of Brand & Experience Design involves:
- Leading brand strategy initiatives
- Overseeing user experience design
- Collaborating with cross-functional teams to ensure cohesive design implementation
Education and Skills
Franz's educational background includes studies at Aalto University, which has likely contributed to her comprehensive understanding of design principles and practices.1 Her extensive experience in the field has honed her skills in:
- Product design
- User experience (UX) design
- Brand strategy
- Research methodologies
Previous Experience
Before joining Avi Medical, Barbara Franz worked at IDEO, a renowned design and innovation consultancy.3 This experience at a global design firm has undoubtedly influenced her approach to design and innovation in her current role.
Barbara Franz's LinkedIn profile, under the username barbara-franz-551a069, offers a more detailed look at her professional journey and accomplishments in the design industry.13