Barb Siegel

Barb Siegel is an accomplished marketing professional with a passion for bringing brands to life. Her expertise spans various sectors including consumer package goods, healthcare, education, start-ups, alcoholic beverages, and not-for-profit organizations. Barb's experience has strengthened her ability to develop innovative marketing strategies that drive growth in volume, sales and profits. Barb's education includes a Master of Business Administration (M.B.A.) in Marketing and Finance from Northwestern University - Kellogg School of Management, a Master of Arts in Biology from Miami University, and a Bachelor of Science in Business with a focus on Marketing, also from Miami University.

Highlights of Barb's career in the marketing industry include being the Co-Owner responsible for Marketing/Outreach at PDI Medical, LLC, a Medical Cannabis Dispensary. She also held the position of Senior Director of Marketing at Lake Forest Graduate School of Management. Additionally, she has worked as a Strategic Marketing and Business Consultant for Walgreens, Barilla, Keebler, Absolute Custom, and Terlato Wines. Barb has also served as Brand Manager for New Products Marketing/Alternate Channels & Food Service Marketing at Kraft Foods and as Senior Brand Group Manager at Terlato Wine Group.

Barb has cultivated a wide range of skills throughout her career, including brand development and management, digital marketing, consumer research, engagement, customer relationship management (CRM), acquisition and retention, lead generation, direct marketing, agency management, financial forecasting, people leadership and team management, social media strategy and implementation, email marketing, display advertising, and communications. Her focus is always on finding and telling compelling stories that hold people's attention and provide them with the information they need to make informed decisions.