Bala Kumaran

Bala Kumaran, Founder & Director at Brandstory.in

Bala Kumaran is the Founder and Director of BrandStory, a digital marketing agency he founded in 2014 based in Bengaluru, India.13 BrandStory helps brands create successful digital stories through services like branding, social media, SEO, web design, and app development.1

Background and Experience

• Completed a Master's degree in Fashion Business Management from NIFT, where he studied retail, marketing, design and strategy24
• Previously worked in various brand management roles at companies like Marks & Spencer India, Mayat Clothing, Future Group, Landmark Group, Take Leap, and BHiVE Workspace24
• Served as Vice President of Corporate Strategy at FireTrack Safety And Solution Engineering from 2015-20214
• Currently a Partner/Advisor at KD Ventures since January 20234

Expertise and Approach

• Believes in a design-led, experimental approach to develop new, intuitive brand personalities for clients3
• Maps consumer behavior, market trends and interests to create unique brand identities3
• Develops websites, apps and drives brand journeys via social media management, digital marketing, SEO and online reputation management3
• Worked with over 500 brands across the US, Middle East and India in the last 10 years4

Vision for BrandStory

• Sees great opportunity in online reputation management and digital transformation as social channels evolve beyond just networking3
• Plans to launch a programmatic buying platform to provide 360 ad solutions for clients from one portal1

With his extensive experience in brand management and digital marketing, Bala Kumaran is leading BrandStory to help brands effectively communicate their personality and engage audiences in the digital space.134