Baba Shetty

Baba Shetty is the President of Technology & Data Solutions at Syneos Health, a prominent figure in the healthcare and technology sectors. Here's a comprehensive overview of his professional background and current role:

Current Position

Baba Shetty has been serving as the President of Technology & Data Solutions at Syneos Health since February 2022.1 In this role, he:

• Leads the Technology & Data Solutions unit, overseeing advanced technology acquisitions, internal data & digital capabilities, new ventures, and partnerships
• Drives growth of portfolio assets and enterprise adoption of technology and data products
• Manages M&A processes for technology and data assets
• Oversees integration of new acquisitions
• Helps shape overall technology, data, and digital strategy for Syneos Health, reporting directly to the CEO1

Professional Experience

Prior to his current role, Baba Shetty has held several significant positions:

• Chief Strategy Officer at Syneos Health (September 2017 - February 2022)

  • Founded and led KINETIC, a capability for modern customer engagement1

• President at Invisible Science (April 2016 - January 2018)

  • Led independent advisors for customer experience transformation1

• Global Chief Media Officer at Digitas (2013 - 2016)

  • Responsible for media strategy & execution across all channels1

• CEO at Newsweek / The Daily Beast (2012 - 2013)1

• Chief Media Officer / Chief Strategy Officer at Hill Holliday (2005 - 2012)1

• Managing Director at Fallon Worldwide (2003 - 2005)1

• Research Director at Forrester Research (2000 - 2003)

  • Advised Fortune 500 clients on digital strategy, CRM, user experience, and enterprise transformation2

• Manager, Marketing Communications at BMW (1993 - 2000)1

Expertise and Contributions

Baba Shetty is known for his:

• 20+ years of technology, digital, and data experience
• Strong track record in successful enterprise transformation through data and digital technologies
• Leadership in developing customer-facing technology and advanced data solutions to improve healthcare outcomes
• Expertise in digital customer engagement, end-to-end data platforms, and applying AI to solve critical business challenges2

Education

• Master of Business Administration in Corporate Finance from the University of Rochester
• Bachelor of Science in Biology from the University of Iowa2

Baba Shetty's LinkedIn username is indeed babashetty, as mentioned in the query.1