Derek Woo is a Digital Marketing Consultant with over a decade of experience in traffic generation, SEO, affiliate marketing, social media, SEM, viral marketing, and more. With a strong tech background and expertise in traffic generation, strategic planning, and marketing, Derek understands the online industry from top to bottom. Derek has worked for large corporations in upper management and has also started small companies from the ground up. His specialties include traffic generation, subscription sales, marketing, message composition, site planning, advertising sales, conversion and retention, and campaign analysis.

Derek studied at Illinois State University, double majoring in Public Relations and Political Science. Derek is the former Director of Traffic and Affiliate Marketing at Playboy Enterprises Inc., and also worked at Sears Holdings Corporation as Director of Search Engine Optimization (SEO). He has also established his own companies, including Frequency and Reach, where he served as CEO and SEO, Traffic Aggregation, Affiliate Marketing, E-Commerce, and Digital Marketing Consultant.

Derek's experience in Marketing, Communication, Traffic Creation, Web Development, and Public Speaking helps him to understand and provide results that fit business needs. He has managed large staffs, communicates well, learns about the businesses he works with, collects detailed data, and utilizes all his traffic skills to create efficient and successful online results. Derek believes in spending time to understand analytics, web development, and site architecture to find innovative ways to use the traffic created to drive conversion and revenue.