Janet Lee Johnson

Meet Janet Lee Johnson, an accomplished executive and marketing strategist with experience in various organizations, including Fortune 100, mid-size, and entrepreneurial companies. She currently serves as the Chief Growth Officer at Charter School Capital, where she leads the sales and marketing teams. As a marketer for technologists and a technologist for marketers, Janet has deep experience in strategic planning, brand management, positioning, and go-to-market strategies, followed by campaign development and lead generation programs. Her expertise extends to demand generation programs, content development, sales enablement, and agreements for in-funnel lead generation campaigns using platforms like HubSpot, Act-On, Marketo, and Pardot.

Janet has helped agencies, businesses, government organizations, and nonprofits in healthcare, technology, entertainment, medical devices, and retail segments. She has held key marketing leadership positions with top technology companies, including Apple, Enron Broadband Systems, Puppet, Merant (now Serena Software), and Now Software. Her education includes studies in Psychology and Political Science at Western Washington University.

Apart from her role at Charter School Capital, Janet was an Adjunct Professor at Portland State University’s Center for Executive and Professional Education (CEPE). She was also formerly the CMO at Mambo Media, Inc., VP Marketing Communications (Interim) at Puppet, Inc., Managing Principal at VelocX and O'Johnson Partners, VP Marketing at KC Distance Learning (Acquired by K12), VP Communications at Marqui, and Director of Marketing at PacTel Infosystems - Apple, among other roles.

In her current role, Janet is leading the New Business and Account Management teams in helping charter schools grow by better accessing, managing, and building their financial resources. Her skills include lead generation strategies focusing on content marketing programs, SEM, SEO, and social media for improved lead generation awareness, nurturing, and repeatable results. She is also experienced in corporate messaging and communications strategies, including messaging platforms, public relations programs, and social media training.

At the helm of Charter School Capital's sales and marketing teams, Janet is driving the company's growth through partner marketing, field marketing, co-marketing, and channel marketing strategies. She aligns teams to integrated marketing program goals and KPI's and measures them accurately. Her passion lies in helping businesses improve their marketing and demand generation programs.