Avinash Aswani

Avinash Aswani is a professional working in a leadership role at Tolaram, a Singaporean company with significant operations in Africa. He currently holds the position of New Business, Africa at Tolaram, focusing on category expansion, strategic partnerships, and new business development.23

Professional Background

Avinash has experience in various leadership positions within the Tolaram Group. Prior to his current role, he served as the Chief Operations Officer of LVL Life. His work at Tolaram involves exploring new business opportunities and expanding the company's presence in Africa.

Company Context

Tolaram is a Singaporean company that has been operating in Africa, particularly Nigeria, since the 1970s. The company is known for its success in creating and dominating the instant noodle market in Nigeria with its Indomie brand.1 Tolaram has grown significantly over the years, with nearly $1 billion in turnover and 13 manufacturing plants in Nigeria.1

Current Focus

In his role, Avinash Aswani is involved in Tolaram's efforts to diversify and expand its business:

1. Alternative Protein Market: He has been instrumental in Tolaram's plans to enter the Asian food market, particularly in the alternative protein sector.45

2. African Operations: Avinash continues to work on developing new business opportunities in Africa, building on Tolaram's decades-long presence in the continent.3

3. Strategic Partnerships: His role involves forming and managing strategic partnerships to further Tolaram's business objectives.2

Avinash Aswani's work aligns with Tolaram's strategy of innovation and market creation in developing economies, as exemplified by their success with Indomie noodles in Nigeria.1