Aurélie Pinceloup

Aurélie Pinceloup is a prominent professional based in Montreal, Quebec, currently serving as the Directrice Stratégie, Expérience et Technologie at COlab Innovation sociale et culture numérique since October 2020. In this role, she focuses on helping organizations enhance their digital literacy and supports them in their digital transformation efforts. Her mission involves leveraging technology to foster collaboration and knowledge sharing within communities through initiatives like data labs and immersive studios.12

Professional Background

Aurélie has a rich background in digital marketing and communications:

• Groupe Librex: She worked as the Directrice adjointe aux communications from January 2011 to April 2013, where she developed online marketing strategies and managed a team.
• Buffalo David Bitton: Served as the Coordonnatrice au E-commerce, focusing on online promotion and brand positioning.
• Native Communications: Worked as a Chef de projet web, managing digital communication projects.
• Naturine: Held the position of Chef de projet senior, overseeing client accounts and communication campaigns.

Education

Aurélie holds a Master's degree in Communication from the Université de Montréal (2003-2004) and a DESS in Organizational Communications with a Multimedia option from Université Jean Moulin (Lyon III) (2001-2005) .1

Contributions and Initiatives

At COlab, Aurélie plays a crucial role in driving social innovation projects that accelerate digital transitions for businesses and communities. Her expertise encompasses various aspects of strategy, experience design, and technology integration.12 Additionally, she has pursued further education, including a certificate from the MIT Sloan School of Management related to artificial intelligence and machine learning.3

Overall, Aurélie Pinceloup is recognized for her commitment to enhancing digital capabilities within organizations, making her a significant figure in the realm of social innovation and technology.