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Aurelie Development
Helping organisations in their communication and digital strategy. Finding creative and meaningful solutions.
Aurelie Development is a senior-level communications and marketing professional with 15 years of experience in the industry. Based in Paris, Aurelie has a strong background in delivering results by maximizing sales potential, expanding brand awareness, elevating market standing, and driving customer loyalty.
Aurelie is an accomplished entrepreneur who successfully launched an experiential marketing agency, attracted and retained a wide client portfolio, and executed high-level projects. She specializes in setting vision and strategy for brands, attracting targeted audiences through marketing, communications, event, and PR programs.
With experience in both in-house and agency settings, Aurelie is proficient in generating creative digital marketing solutions, developing and launching new products and services, and increasing website traffic through engaging online marketing, advertising, and content creation. She excels in project management and building strong client relationships.
Aurelie's areas of expertise include Communication & Trade Marketing Campaigns, Digital Marketing (strategy, SEO, social media, content marketing, advertising, email marketing, web optimization, analytics), Event & Experiential Marketing, Content Development, Public & Media Relations Strategy, New Product Launches, and B2B/B2C sectors.
Her skills encompass Budget Management, Sales and Negotiation, Project Management, Team Building and Leadership, and Client & Supplier Relationship Management. Aurelie's professional experience spans across various fields such as art of living, retail, franchise, tourism, luxury hotels, tour operating, jewelry, cosmetics, sport, and environment.
Aurelie's educational background includes a Certified Digital Marketing Professional diploma from Westminster Business School, a Masters in Marketing and Communication from EFAP, and a Baccalauréat with honors from Institution des Chartreux.
She has worked at prestigious organizations like Hermès, Havas Voyages, TUI, and Club Med UK in roles ranging from Department Manager to PR Account Manager. Aurelie is currently a Freelance Consultant in Business Development, Digital Marketing, and Communication Strategy.
