Aurelie Davis

Aurélie Davis is currently the Executive Director of Customer Data & Insights at La Poste Groupe, a significant position she has held since October 2020. She is responsible for overseeing the e-commerce business of La Poste, which attracts approximately 25 million unique visitors monthly and generates around €280 million in annual sales across B2C and B2B segments, including a marketplace.1

Professional Background

Davis has extensive experience in digital marketing and e-commerce, having previously served as the VP of E-commerce Business at La Poste. Her role involves leading multiple teams focused on marketing, analytics, communication, and digital marketing strategies.1 Before her tenure at La Poste, she held various positions in the United States, including:

• VP Marketing at One Kings Lane: Managed a large CRM program and was responsible for driving significant growth in customer engagement.
• Digital Marketing Strategy Consultant: Provided expertise to e-commerce companies in enhancing their digital strategies.
• Director of SEM at Adchemy: Led a team focused on managing search engine marketing campaigns for major retailers.1

Education and Skills

Davis holds an MBA in Marketing from ESSEC Business School and is fluent in both English and French. She is recognized for her multicultural background and technical expertise in marketing and customer experience.1 Her certifications include being a Google Adwords Professional, which underscores her proficiency in digital marketing strategies.1

Contributions to La Poste

At La Poste, Davis has played a crucial role in transforming the company’s digital presence and improving customer satisfaction through effective data management and insights. She emphasizes the importance of local search optimization and real-time information updates to enhance user experience on the La Poste website.2