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Athena Roth
Program Specialist at Western Washington University
Professional Background
Athena Roth has cultivated a diverse and impressive career, marked by her dynamic approach to combining her passions in both fashion merchandising and performing arts. With a robust background that includes roles in marketing, event planning, and education, Athena has become a well-rounded professional equipped to thrive in various environments. Currently serving as a Program Specialist at Western Washington University Extended Education, Athena plays a crucial role in developing and promoting educational offerings that support adult learners and their professional goals. Her commitment to education and community engagement is evident in her day-to-day responsibilities, where she successfully bridges the gap between academia and practical learning experiences.
Her professional journey is defined by a series of impactful positions that have honed her skills and expanded her expertise. Prior to her current role, she served as the Marketing and Communications Coordinator at Technology Alliance Group Northwest (TAG), where she was instrumental in formulating strategies to enhance the organization's outreach and visibility. Athena's knack for communication and event management shines through her experience as Events Calendar Administrator and Arts Blogger for the Regional Office of Sustainable Tourism. Through this role, she effectively promoted local arts and culture events, showcasing her passion for the arts while engaging with the community.
Athena began her career with the ambition of making a lasting impact in the world of theater and the arts. As a Grants and Outreach Coordinator at The Arts Council for the Northern Adirondacks, she adeptly managed funding initiatives that bolstered the arts community. Simultaneously, her work as a Costume Assistant at The Depot Theatre allowed her to contribute creatively to productions while supporting local talent.
Additionally, her time as a Dance Instructor at Athena Roth Dance reflects her commitment to arts education and mentorship. Offering dance instruction further solidified her understanding of performing arts, enabling her to support aspiring dancers with passion and enthusiasm. With previous experience as a Project Manager at Research Support Services, she has demonstrated keen organizational skills, facilitating effective operations across multiple projects. Athena has also lent her skills to organizations such as Reproduction Fabrics and Peak Property Management as a Marketing Assistant and Administrative Assistant, respectively, showcasing her versatility in adapting to various roles and industries.
Throughout her career, Athena has always maintained an entrepreneurial spirit, exemplified by her endeavor to establish her own business as an artist. This experience enriched her perspective on creative self-expression and the importance of nurturing artistic talents. Athena's passion for the arts is further showcased through her earlier internships and teaching roles, including her position as an Instructor/Costumer at Crazy Mountain Productions and her internship at Creative Costume Company.
Education and Achievements
Athena Roth's educational pursuits have played a pivotal role in shaping her career trajectory. She began her academic journey by studying for an Associate of Arts and Sciences (AAS) degree in Fashion Merchandising at the esteemed Fashion Institute of Technology. This foundation not only equipped her with essential skills in retail, marketing, and merchandising but also fueled her lifelong passion for creativity and aesthetics within the fashion industry.
Eager to expand her knowledge and artistic expression, Athena later pursued a Bachelor of Arts (B.A.) in Theatre/Theater from the State University of New York College at Potsdam. This university experience deepened her understanding of the theatrical arts and provided her with invaluable opportunities for personal and professional growth. Athena's education in theatre allowed her to blend her interests in both performance and marketing, positioning her uniquely within the arts community.
As a testament to her successful career journey and continued engagement in the arts sector, Athena has accomplished numerous milestones, including developing events that promote community engagement, enhancing organizational visibility through marketing strategies, and providing impactful educational programming. Her unwavering dedication to the arts and her experience in various capacities make her an indispensable asset to any organization focused on cultural development and outreach.
Notable Achievements
Athena Roth's extensive experience in arts administration and education indicates her remarkable ability to inspire others while fostering a strong connection between the community and the arts. With a varied skill set that encompasses event planning, marketing communications, and artistic mentorship, Athena has undoubtedly made her mark in the industry. Additionally, her active role as an arts blogger has enabled her to articulate the cultural richness found in her community while advocating for sustainable tourism initiatives.
Her collaborative work with organizations such as the Arts Council for the Northern Adirondacks has earned Athena recognition for her commitment to enhancing local arts, seeking grants, and facilitating arts experiences that resonate with diverse audiences. Throughout her career, she has actively engaged in projects that connect artists with resources, fostering a supportive environment for creative growth and expression.
In offering dance instruction through her own studio, Athena not only developed her expertise but also nurtured the talents of young dancers, instilling a love for the arts within them that will have lasting impacts on their lives. Her dynamic execution of projects, events, and educational programs highlights her exceptional ability to identify opportunities that elevate the arts community.
Athena Roth's career is characterized by a harmonious blend of artistic passion and administrative acumen, creating a strong foundation for her continued success in the arts and education sector. Her multifaceted experiences serve as a reminder and inspiration for those looking to carve a path in the ever-evolving world of creative industries.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.