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Assaf Baruch
Chief Executive Officer de MER Group México y Centro América
Assaf Baruch is the Chief Executive Officer of MER Group México y Centro América at Mer Group, a global system integrator specializing in wireless networks, security, surveillance, and various infrastructure solutions. He has been in this position since 2013, following a career that includes roles in business development and sales across Latin America.23
Baruch has a background in engineering, having graduated from the Technion - Israel Institute of Technology, which is known for its rigorous academic programs. His professional experience encompasses significant leadership roles within Mer Group, contributing to the company's expansion and operations in various regions, including Mexico and Central America.3
In addition to his executive role, Baruch has been involved in initiatives that promote business relations between Israel and Latin America, reflecting his commitment to fostering international partnerships and business growth in the region.12