Ab Gaur

Ab Gaur is the Founder and CEO of Verticurl, a WPP company established in 2006, specializing in providing strategies to engage customers throughout the purchase cycle and retention.

Verticurl is a Global Marketing Technology (Martech) Enablement Company catering to both B2B and B2C clients, offering services such as Digital Marketing, Enterprise Marketing Technology Stack consultation, Global Demand Center support, and Customer Engagement & Insights.

Ab Gaur also serves as the Worldwide Lead for the Ogilvy Marketing Technology Center of Excellence (MarTech COE), overseeing strategic vision, growth, partnerships, and commercial success of Ogilvy's integrated marketing technology capabilities globally.

Under the MarTech COE, Ab Gaur manages a team of over 900 marketing technology consultants with expertise in platforms like Adobe, Salesforce, Oracle, Sitecore, Acquia/Drupal, Marketo, IBM, iOS, Android, and more, providing digital experiences and marketing technology environments for top brands worldwide.

Ab Gaur holds a Bachelor of Technology (B.Tech.) in Computer Studies from Monash University and completed High School at Bishop Cotton School, Simla.

His professional experience includes roles as the Global Chief Technology & Data Officer at Ogilvy, Founder & CEO of Verticurl, Worldwide Head of MarTech COE at Ogilvy, CRM Consultant/IT Manager at Carlson Marketing/Peppers & Rogers, Loyalty Technology Team Leader at Carlson Marketing/Peppers & Rogers, E-Commerce Technical Architect at ANZ Bank, and Software Developer at BHP Billiton.