Asim Ibrahim

Asim Ibrahim is a seasoned professional in the hospitality industry, currently serving as the CEO of Lakeshore Hospitality Group, a leading strategic advisory firm focusing on hospitality, tourism, and travel tech. With over 11 years of experience, Asim holds certifications as a Certified Food and Beverage Executive (CFBE) and a certified leader from Marriott and Hyatt. He specializes in overseeing consulting projects, driving turnaround and due diligence initiatives to boost asset value and ROI for clients.

Asim is dedicated to developing and implementing cutting-edge strategies by utilizing his in-depth understanding of market trends, consumer preferences, and the competitive landscape. His passion lies in crafting bespoke solutions that elevate customer experiences and enhance operational efficiency in the hospitality sector. Beyond his role at Lakeshore Hospitality Group, Asim plays a crucial part in shaping policy, regulatory frameworks, and investment opportunities within the tourism industry.

Educationally, Asim studied Hospitality Management at Iowa State University and attended Cadet College Hasanabdal. He has had a rich and diverse career history, holding key positions at esteemed organizations such as Marriott International, Hyatt Hotels Corporation, and various advisory and consultancy roles with organizations like USAID, Asian Development Bank, and Punjab Skills Development Fund.