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Ashley Gorrie
CEO
Ashley Gorrie is the CEO of Gorrie, a prominent retail activation company based in Toronto, Canada. With over 20 years of experience in the retail sector, she has established herself as a leader in brand activation and retail strategy, working with major clients such as Meta, Google, and HP.1
Education and Career Background
Ashley holds an Executive MBA from the Kellogg-Schulich School of Management and an undergraduate degree in Business from the University of Western Ontario. She has held various roles within Gorrie, including VP of Client Services and Director of New Business Development, before becoming CEO in 2004.1
Contributions and Initiatives
Under her leadership, Gorrie has focused on innovative brand experiences and sustainability initiatives. Ashley is also the founder of Unwasted, a platform dedicated to recycling and waste reduction, aimed at promoting a circular economy for plastics.1 Her work emphasizes the importance of sustainability in retail and aims to create high-design retail environments while minimizing environmental impact.
Leadership Philosophy
Ashley Gorrie's leadership style is characterized by her commitment to transparency and collaboration. She emphasizes the need for creative problem-solving and has navigated challenges such as economic downturns and the impacts of COVID-19 on the retail sector. Her approach often involves bringing in partners to handle operational aspects, allowing her to focus on strategic and creative initiatives.23
Overall, Ashley Gorrie is recognized not only for her business acumen but also for her efforts in promoting sustainable practices within the retail industry.
