Ashley Christiano

Ashley Christiano is a marketing professional currently serving as the Director of Lifecycle Marketing at Braze, a position she has held since April 2023.1 In this role, she leads the Lifecycle Marketing team, focusing on defending and expanding the customer base by influencing positive upsell and renewal outcomes.1

Career Progression at Braze

Ashley's journey at Braze began before her current position:

• Principal Customer Marketing Manager (June 2022 - April 2023): She advocated for small business and startup customers within the Braze community, building programs and creating content to help them succeed.1

• Director, Lifecycle Marketing (April 2023 - Present): In this role, she leads a team that works in partnership with Sales, Customer Success, and Product Marketing to use 1 programming to help customers succeed with Braze.1

Previous Experience

Before joining Braze, Ashley held several notable positions:

• CLM Manager at Merlin (September 2018 - March 2019): Managed email and push notification marketing for B2B and B2C users.1

• Senior Marketing Manager at Thomson Reuters (January 2017 - September 2018): Managed user acquisition campaigns for Reuters TV and Reuters.1

• Marketing roles at Hearst Magazines (2012 - 2015): Progressed from Assistant Marketing Manager to Marketing Manager, focusing on digital products and customer service.1

Additional Interests

Ashley has diverse interests beyond her primary career:

• Freelance Writer for HarperCollins Publishers (2018 - 2020): Wrote monthly horoscopes for EpicReads, the Young Adult website and brand for HarperCollins.1

• LGBTQ+ Advocate: She serves as the Chair of RVO Health's LGBTQ+ Employee Impact Group.2

Ashley Christiano's career demonstrates a strong focus on customer-centric marketing strategies, particularly in the digital and mobile spaces, with a consistent progression towards leadership roles in lifecycle and customer marketing.