Asher Rapkin

CEO and Co-founder of Collective Horology

Asher Rapkin is the Chief Executive Officer and Co-Founder of Collective Horology, a company based in Ojai, California, that specializes in creating collaborative watches and retailing independent watch brands. He co-founded Collective Horology in 2018 alongside Gabe Reilly, leveraging his extensive experience in marketing and brand development.1 4

Background and Education

Asher holds a Bachelor of Arts degree in Theater from Oberlin College. Before founding Collective Horology, he had a notable career in marketing, including significant roles at major companies such as Meta (formerly Facebook) and Apple. His tenure at Meta spanned from 2015 to 2023, where he held various positions, ultimately serving as the Director of Global Business Marketing for Emerging Platforms. During this time, he was instrumental in driving product adoption and revenue growth for Messenger, transforming it into a billion-dollar product within two years.2 3

Professional Experience

Collective Horology (2018 - Present)
- Co-founder and CEO
- Focus on collaborative watch creation and retailing independent brands.
Meta/Facebook (2015 - 2023)
- Director of Global Business Marketing for Emerging Platforms
- Developed marketing strategies that significantly increased product adoption.
Apple (2012 - 2015)
- Head of Channel Marketing for iAd
- Led advertising launch strategies and brand development initiatives.
NBCUniversal (2010 - 2012)
- Director of Digital Marketing
MTV (2008 - 2010)
- Manager of Integrated Marketing

Asher's career reflects a strong focus on integrating technology with marketing strategies to enhance brand narratives and drive business growth.1 2 3

Experience

CEO and Co-founder at Collective Horology (March 2018 - Present)

Director, Global Business Marketing, Emerging Platforms at Meta (March 2019 - January 2023) Global Head of Marketing, Messaging and Emerging Platforms at Meta (April 2017 - March 2019) Product Marketing Communications Lead, Platforms and SMB at Meta (April 2015 - April 2017) Head of Channel Marketing, iAd at Apple (December 2012 - April 2015) Director, Digital Marketing, Integrated Media at NBCUniversal (July 2010 - January 2012) Manager, 360 Integrated Marketing at MTV (March 2008 - June 2010) Marketing Manager at Flavorpill Media (June 2007 - February 2008) Marketing Coordinator at Current TV (August 2005 - June 2007)