Asa Firestone

Asa Firestone, based in Boulder, Colorado, is a passionate rock climber and entrepreneur known for his innovative ventures within the outdoor and hospitality industries. He co-founded the Boulder Adventure Lodge (A-Lodge) and established successful nonprofit organizations like Climb for Colorado, Adventure Forward, and Centro de Escalada Urbana to introduce at-risk youth to the outdoors. Additionally, Firestone founded BeyondGear, a social enterprise offering lifestyle gear, and BeyondTalks, an adventure speaker series and production company. His academic background includes an MBA from USC Marshall, where he was a Society and Business Lab Fellow, and a bachelor's degree in engineering physics from the University of Colorado at Boulder. Notably, Firestone was recognized as a National Geographic Young Explorer for his groundbreaking first ascent big wall expedition in the Venezuelan Amazon in 2008.