Arvind B. Nair

Arvind Nair is the Vice President of Growth and Sustainability at Mirum India: A VML Company.24 He is a seasoned professional in the advertising and marketing industry, with a focus on using purpose and sustainability as core drivers to create connected brands that inspire positive behavior change.2

Professional Background

Arvind Nair has held various leadership positions throughout his career:

• Currently serving as VP Growth and Sustainability at Mirum India24
• Previously worked as Regional Director (Branch Head) at Mirum Agency
• Formerly a Mentor at Atal Innovation Mission

Expertise and Focus

Arvind specializes in:

• Sustainability-driven marketing strategies
• Purpose-driven brand development
• B2B marketing5

He is particularly interested in leveraging marketing as a force to drive sustainability narratives and create positive impact.3 His work involves aligning brand strategies with environmental and social responsibility, reflecting the growing importance of sustainability in the advertising industry.

Thought Leadership

Arvind Nair is also a thought leader in the field of sustainable advertising. He has written about the new Advertising Standards Council of India (ASCI) guidelines on greenwashing in advertisements, which came into effect on February 15, 2024.1 His insights highlight the importance of authentic commitment to sustainability in marketing, emphasizing the need for brands to back their environmental claims with robust data and credible accreditations.1

Location and Contact

Based in Goa, India, Arvind Nair can be found on professional networking platforms:

• LinkedIn username: arvindbnair2

His role at Mirum India involves working on various aspects of growth and sustainability, contributing to the company's efforts in creating impactful and environmentally responsible advertising campaigns.