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    Arushi Chopra

    Principal, Strategy and Sustainability at Marakon

    Arushi Chopra is a seasoned Senior Executive Advisor who collaborates with CEOs and Executive Teams to strategize the optimal allocation of resources for sustainable business growth. With a strong commitment to advancing sustainability practices, Arushi specializes in integrating environmental considerations into corporate strategies and fostering innovative business models. She excels in reshaping organizational structures to instill sustainability principles at the core. With a global perspective gained from working in 8 countries spanning the UK, US, Continental Europe, and Asia, Arushi brings a rich cross-cultural experience to her endeavors. Her expertise extends to various domains, including sustainability, technology, consumer behavior, macro-economy, and decision-making under uncertain conditions. Arushi actively contributes to environmental and social causes by serving on multiple boards in the UK and India. Beyond her corporate engagements, she is a talented musician who released a fusion folk music album in 2017, available on popular platforms like Spotify and Apple Music.