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Arthur Patterson
Director, Global Taxonomy at Salesforce
Arthur Patterson is an expert in developing frameworks that align user intent with relevant content, focusing on taxonomy creation, governance, and structured content frameworks to enhance user engagement.
With a background in MFA in Writing from the University of San Francisco and a Bachelor's degree in Journalism from the University of Arizona, Arthur combines creative storytelling with strategic content development.
Arthur's experience includes roles such as Director and Senior Manager in Global Taxonomy, Content Strategy Manager, and Editor at top organizations like Salesforce, Stanford University, Lawrence Berkeley National Laboratory, and more.
His skill set encompasses taxonomy creation and governance, auto-classification of content, taxonomy/content gap analysis, personalized content experiences, information architecture, and content curation, making him a versatile professional in the field of content strategy.
