Art Christiani

Art Christiani is an accomplished professional in applied research and analytics, specializing in forecasting, planning, and marketing mix modeling.

With a remarkable record, Art has been honored with 3 Kraft Business Building Awards and Duracell and Warner-Lambert Forecasting Excellence Awards for his contributions to the field.

His expertise spans the development of media optimization and allocation models, MTA modeling, A/B testing, new product forecasting, as well as brand and advertising tracking and analysis.

Additionally, Art possesses strong management, project management, presentation, marketing, and advertising research skills.

Art pursued a diverse educational background, including a BA in Economics with Economics major and Mathematics minor with a 3.5 GPA from the University of Connecticut, studies in Electrical and Electronics Engineering, Math, Physics, and Military Science at the United States Military Academy at West Point, and an MBA in Marketing and Finance from Sacred Heart University.

Throughout his career, Art held several prominent roles such as Senior Manager Marketing Science & Modeling at Bayer, Chief Analytics Officer at The Hendry Partnership, LLC, President-Founder at The Hendry Partnership, LLC, Manager Marketing Mix Modeling at Bayer, VP-Client Marketing Solutions at Insights by Kantar, Executive Vice President at Symphony Marketing Services, Managing Partner at WPP, EVP-Chief Analytics Officer at IRI, Partner at Henry Rak Consulting Partners and Yankelovich, and Director of Marketing Information Department at Kraft Foods Group.