Dror Zaifman

Director Growth Marketing at BrainFinance
Summary
Dror Zaifman is a skilled marketing professional with a focus on digital marketing, web analytics, and conversion optimization, ultimately driving increased lead generation, sales revenue, and ROI for companies.
Using a mix of digital campaigns, Dror achieved a remarkable 225% Year-over-Year improvement in results while cutting down the cost per lead by 75% in one project.
He has successfully led various digital marketing initiatives, working with internal teams and external agencies to create compelling content like white papers, infographics, blog articles, and more, ensuring consistency in messaging and quality.
Dror's proactive approach involves utilizing tools like web analytics data, Excel Pivot Tables, MySQL, and statistical analysis to evaluate campaign performance and forecast potential outcomes for different scenarios.
His project management skills are robust, ensuring project timelines align with team objectives and deadlines, while also establishing KPI metrics frameworks for senior management to track website performance.
Dror's expertise extends across various areas including Google Adwords, SEM, SEO, Google Analytics, A/B testing, brand management, digital content strategy, resource planning, marketing research, microsites, and web project management.
He holds certifications as a Google Adwords Certified Specialist, Search Engine Marketing Professional, Google Analytics Platform & Mobile App Analytics, among others, showcasing his proficiency in digital marketing strategies and analytics.
A graduate of Bachelor of Applied Science from Université du Québec à Montréal, Dror currently serves as the Director of Growth Marketing at BrainFinance, reflecting his leadership and expertise in the marketing domain.