Arsalan Raza

Arsalan Raza is an Analytics enthusiast with a strong background in customer-centered analytical problem-solving across various industries and regions.

With over 4 years of experience in Growth Marketing, CRM, and Customer Lifecycle management, Arsalan has worked in sectors like E-commerce, digital classifieds, Travel, Fitness Apps, and Fashion in North America, Asia, and the Middle East.

His expertise lies in CRM operations, Customer lifecycle journey creation, and utilization of CRM tools like Salesforce, Braze, Klaviyo, MoEngage, Oracle Responsys, Airship, and various Alibaba tools.

Proficient in Conversion Rate optimization through A/B testing, he excels in creating reporting dashboards and visualizations to assess Retention KPI performance.

As a data enthusiast, Arsalan possesses skills in data analytics and machine learning using Python, R Studio, SQL, and BI tools like PowerBI and Tableau.

Currently serving as a Marketing Consultant for multiple companies in North America, Arsalan Raza's key skills include Problem-solving, Critical thinking, Growth mindset, Customer Retention strategies, Customer Lifecycle management, Data Analytics & Visualization, and Predictive and Prescriptive Data Modeling.

He pursued a Master's degree in Business Analytics from The University of British Columbia and a Bachelor of Science in Management Science from Lahore University of Management Sciences.

Arsalan has held positions such as Consultant at Tinuiti, CLM Specialist - Performance Marketing at Bayut.com, and Regional CRM Associate at Daraz, among others. He has also worked with esteemed organizations like JS Bank, Ernst & Young, and Novartis during his career.