Marie-Josée Gagnon, Fellow CPRS, ICD.D

Arp Marie-Josée Gagnon is the accomplished CEO and Founder of CASACOM, a Montreal and Toronto-based integrated public relations and strategic communication firm. Founded in 2001, the award-winning company uses a data-driven approach to help its clients thrive in an increasingly digital era through multi-disciplinary and multi-channel tactics. Arp's mission is to elevate clients' brands and businesses, all while supporting her talented and motivated team. She has an impressive background with extensive experience in corporate communications, public affairs, digital customer engagement, and marketing communication.

Arp is an alumna of Harvard Business School's Owner/President Management Program and has studied Canadian Public Relations Society, Public Relations, Advertising, and applied communication at the Accreditation en relations publiques. As an ambitious leader in her industry, she has been a founder of Brave Inspiration and a former board member of SAQ, whilst having served as the President of Quebec Council of PR Firms (ACRPQ). She has also held various public affairs and communications positions, including former Press Secretary to the Chief of Opposition/Prime Minister at Quebec Government and VP Public Affairs at AXOR.

In summary, Arp Marie-Josée Gagnon is a highly accomplished, strategic, and dynamic communications professional with expertise in public relations, digital customer engagement, and marketing communication. She has extensive experience in corporate communications and public affairs, having worked in various positions in this sector over her illustrious career. Her leadership and experience continue to make a significant impact on the industry and her clients in the digital age.