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Dileepan Siva
Founder + serial startup exec | Coach + writer to entrepreneurs
Dileepan Siva is the Founder and CEO of Upscribe, a company that specializes in subscription management for e-commerce brands. Established in January 2019, Upscribe aims to help direct-to-consumer (DTC) businesses leverage subscription models to enhance customer relationships and drive recurring revenue.13
Background and Experience
Before founding Upscribe, Dileepan Siva held several significant roles in the tech and e-commerce sectors. He served as the Chief Revenue Officer at Moovweb, which was acquired by Limelight, and also worked in strategic partnerships at Twitter. His career includes experience at eBay and Symphony Commerce, where he managed sales and marketing efforts to support e-commerce growth.34
Dileepan has a strong educational background, holding an MBA from Harvard Business School and a BA from the University of California, Berkeley. His early career involved working with major consumer goods companies like Unilever and PepsiCo, focusing on market expansion strategies in emerging markets.35
Contributions and Insights
Dileepan is recognized for his insights into subscription e-commerce and has shared his expertise in various podcasts and interviews. He emphasizes the importance of customer retention and the challenges faced by subscription businesses, particularly during the critical initial months of customer engagement.25 Under his leadership, Upscribe has successfully raised funding and achieved profitability, marking significant milestones in its growth trajectory.14
