Arjun Shah

Arjun Shah is currently a Global Brand Manager at Electronic Arts (EA), where he is involved in overseeing brand strategies and marketing initiatives for various gaming titles. His background includes significant experience in brand management and marketing within the gaming and fintech sectors.

Education and Early Career

Arjun holds a Master's degree in Strategy, which he obtained around 2010. His educational background has equipped him with skills in strategic planning and brand development, essential for his roles in high-profile companies.

Professional Experience

Before joining EA, Arjun worked at several notable organizations:

• ZEBEDEE: He served as a Senior Vice President of Brand, where he contributed to the company's branding strategies.
• Zimpler: In this role, he focused on product management and digital marketing strategies.
• Safello: Recently appointed as Chief Marketing Officer, he was recognized for his extensive experience in marketing within the fintech and gaming industries.

Contributions at EA

At EA, Arjun Shah has been instrumental in managing brands such as Apex Legends and Sea of Solitude, contributing to their market presence and consumer engagement. His work involves collaboration with various teams to enhance brand visibility and drive marketing campaigns that resonate with gamers.

Personal Attributes

Arjun is described as a dynamic professional with a passion for exploration, learning, and creating innovative solutions. His approach combines analytical thinking with creativity, making him a valuable asset in the fast-paced gaming industry.