Sign In
Get Clay Free →

Suggestions

    David Tinson

    Chief Marketing Officer at Electronic Arts (EA)

    David Tinson is the Chief Marketing Officer (CMO) at Electronic Arts (EA), a position he has held since August 2020. With over 20 years of experience at EA, Tinson has established himself as a prominent figure in video game marketing. He began his career at EA in 2003, initially working in the communications department and progressively advancing through various roles, including Senior Vice President of Marketing Communications before becoming CMO.13

    In his role as CMO, Tinson has overseen significant marketing initiatives for EA's major franchises, including the transition from the FIFA brand to EA Sports FC after EA's long-standing partnership with FIFA ended. This rebranding was part of a broader strategy to adapt to changing market conditions and consumer expectations in the gaming industry.12 Under his leadership, EA achieved impressive business results, such as a record $1.95 billion in billings during Q4 of 2023.1

    In June 2023, Tinson was promoted to Executive Vice President and Chief Experiences Officer, expanding his responsibilities to include a focus on community engagement and creator marketing, alongside traditional gaming initiatives.3 His strategic vision aims to amplify community experiences beyond conventional gaming boundaries.

    Tinson's contributions to the marketing field have been recognized with numerous awards, including accolades from Cannes Lions and being named to lists such as Campaign US CMO 50 and Forbes Entrepreneurial CMO List.3 He is also active in industry discussions, frequently speaking at major marketing events.3

    Overall, David Tinson's extensive experience and innovative approach have positioned him as a key leader within Electronic Arts and the broader gaming industry.

    Highlights

    Sep 19 · campaignlive.com
    CMO 50 2023: David Tinson - Campaign US
    CMO 50 2023: David Tinson - Campaign US

    Related Questions

    What are some of David Tinson's most notable achievements at EA?
    How did David Tinson's role change after the reorganization at EA?
    What strategies has David Tinson implemented to boost EA's marketing efforts?
    How has the rebranding of FIFA to EA Sports FC impacted EA's business?
    What awards has David Tinson's team at EA won recently?
    David Tinson
    David Tinson, photo 1
    David Tinson, photo 2
    Get intro to David
    Add to my network

    Location

    San Francisco Bay Area