David Tinson

David Tinson is the Chief Marketing Officer (CMO) at Electronic Arts (EA), a position he has held since August 2020. With over 20 years of experience at EA, Tinson has established himself as a prominent figure in video game marketing. He began his career at EA in 2003, initially working in the communications department and progressively advancing through various roles, including Senior Vice President of Marketing Communications before becoming CMO.13

In his role as CMO, Tinson has overseen significant marketing initiatives for EA's major franchises, including the transition from the FIFA brand to EA Sports FC after EA's long-standing partnership with FIFA ended. This rebranding was part of a broader strategy to adapt to changing market conditions and consumer expectations in the gaming industry.12 Under his leadership, EA achieved impressive business results, such as a record $1.95 billion in billings during Q4 of 2023.1

In June 2023, Tinson was promoted to Executive Vice President and Chief Experiences Officer, expanding his responsibilities to include a focus on community engagement and creator marketing, alongside traditional gaming initiatives.3 His strategic vision aims to amplify community experiences beyond conventional gaming boundaries.

Tinson's contributions to the marketing field have been recognized with numerous awards, including accolades from Cannes Lions and being named to lists such as Campaign US CMO 50 and Forbes Entrepreneurial CMO List.3 He is also active in industry discussions, frequently speaking at major marketing events.3

Overall, David Tinson's extensive experience and innovative approach have positioned him as a key leader within Electronic Arts and the broader gaming industry.