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Ariana Parasco
Vice President, Brand and Consumer Engagement, L’Oréal USA
Ariana Parasco is the Vice President of Brand and Consumer Engagement at L'Oréal USA. She has a strong background in digital and consumer-centric marketing, particularly within the beauty and luxury sectors. Parasco has been instrumental in shaping brand narratives and enhancing consumer engagement strategies at L'Oréal, leveraging her extensive experience in influencer marketing and brand management.123
Prior to her current role, she served as the Assistant Vice President of Marketing for IT Cosmetics, another brand under the L'Oréal umbrella. Her career at L'Oréal spans several key marketing positions, showcasing her expertise in driving brand growth and consumer connection.45
Parasco is actively engaged in industry discussions, as evidenced by her participation in events like the Traackr IMPACT conference, where she shares insights on the evolving landscape of influencer marketing and brand relationships.12
