Ari Marteinsson

Ari Haack Marteinsson is the Managing Director and Partner at USE Agency, a branding and design studio based in Aarhus, Denmark.12 He specializes in performance branding and evidence-based branding.2 Ari co-founded USE Agency with Sophie Haack, focusing on transforming businesses through strategic branding.16

Ari has achieved notable success in his field, becoming the first Icelander to win the prestigious Red Dot award for redesigning the visual identity of a Danish company.3 He emphasizes a collaborative approach with clients, avoiding "grand reveals" and instead involving them throughout the project process.4

At USE Agency, Ari works with a range of clients, including global companies such as LEGO, Grundfos, and Velux.1 He believes in combining insights and design to create tailored solutions that help clients achieve their goals.1 Ari's professional philosophy includes the idea that people generally don't care about brands or companies, which informs his approach to branding and marketing.5