Music Industry/Education I Youth Development I Cultural Partnerships I Policy & Strategy Consultant

London, England, United Kingdom

Amplify will enable hundreds of young musicians, aged 11 to 21, to access creative projects, mentors, personal development programmes and performance spaces, bringing together established artists to mentor and support young people through small, localised projects, forging long term links between the music industry, the technology industry and the music education sector.

London Music Fund

Advisory Board Member

Music for Youth is a national youth arts charity working to provide young people aged 21 and under across the UK withfree, life-changing performance and progression opportunities, regardless of background or musical style.MFY celebrated their 50 year anniversary this year, I’m one of four new trustees and the first Muslim woman on their board.

Music for Youth

Board Trustee

- The Form(You)La x Chelsea Football Foundation Creative Engagement Programme  October 2019 Creative writing & expression sessions with young women 8-18 years old attending the CFF Premier League Kicks programme at Stamford Bridge.*The Form(You)La x Pavilion Pupil Referral Study Centre April 2019 / February 2020 A creative personal development programme for young women 11-16 years old excluded from mainstream education.All sessions delivered by women who work across the music industry.*The Form(You)La x Sounds Like London Ambassador/ Curator/Engagement Lead- Women in Music- June 2018The Mayor Sadiq Khan wanted to shine a spotlight on London’s world-class and diverse music scene. Sounds Like London was a Mayoral led festival that brought together venues, artists, music lovers and cultural organisations for a month of events, showcases, concerts, workshops and exhibitions, A celebration of women in and across the industry.I led the outreach and engagement of the campaign, booked ambassadors/influencers and hosted one of the four flagship events at MTV/Viacom; a free event for 50 young BAME women passionate about working in the music industry. *The Form(You)La Newham Youth Engagement Conference- University Of East London May 2018 I hosted the first youth conference in the borough where young people had the opportunity to engage directly with key stakeholders, multi-agency professionals, parents and the local mayor to advise on education policies, exclusions, policing(stop & search), commissioning of youth services, violence/safety and mental health.

Arfa Butt

The Form[You]La - 1-2-1 coaching, Industry Sessions & Events

I design personal and professional development programmes for young people.

Music & Talent Director/ Booker, Youth Development Consultant and Coach.

- I was invited to join the Sounds Like London project board (one of three external consultants)• I managed talent booking, outreach, PR, influencer and ambassador engagement for the campaign.(Ambassadors: Vanessa White, Ayishat Akanbi, Aarti Popat, DJ Melody Kane, DJ Emily Rawson, Hannah V) • The Mayor Sadiq Khan wanted to shine a spotlight on London’s world-class and diverse music scene.  Sounds Like London was a Mayoral led festival that brought together venues, artists, music lovers and cultural organisations for a month of events, showcases, concerts, workshops and exhibitions in June 2018.• Sounds Like London celebrated  women in the music industry, both those on stage and those who play a vital role behind the scenes at all levels. • The festival aimed to support grassroots music venues, young and emerging talent and celebrate London’s music heritage.

Greater London Authority

Sounds Like London Ambassador/ Curator- Women in Music

- Want the skills in order to be a successful artist?Want to question industry professionals who lead some of the most exciting arts organisations and venues in the UK?• Want to know some of the steps on how to turn your passion into a business?• If you’ve answered 'yes' to any of these questions then the Young Arts Academy is for you. • A network for young people who are interested in the arts; whether you’re a photographer, musician, actor, producer, DJ or poet, there's a workshop to suit your skills. • The workshops and talks led by industry professionals teach you how to finance your ideas, while specialist projects strengthen your collaborative and communicative skills. • Meet other young artists at networking events and be part of Barbican as a place, a programme and a community.

Barbican - Young Arts Academy

Speaker/ Consultant

- Produced and deliver a personal development, networking and communication music & media masterclass with Amy's yard.  An AQA accredited 12-week holistic music industry programme twice a year.• A step by step guide for young people who want to work within the music industry.• One of the Amy Winehouse Foundations’ main areas of focus is to support and develop music provision for young people, and since the Foundation began they have met countless young people with immense talent who were simply held back by not being able to access studio time due to the costs and lack of provision. The Foundation, therefore, decided to develop Amy’s very own studio and share it with some of the young people and groups they were working with.• The ‘Amy’s Yard’ Programme is based in a very special space, as it was where Amy worked and recorded herself and contains some very special pieces of equipment. • Amy’s Yard provides talented young people with the opportunity to utilise a professional studio and work with a professional producer/engineer to nurture their talent, while increasing their confidence, skills and self-esteem. • Every young person engaged in the studio has been referred by one of the partner organisations including The Roundhouse, New Horizon and Pilion Trust, whom all work with vulnerable young people facing a variety of complex needs such as homelessness, mental health issues, unemployment or a history of offending.• At any one time, there are approximately 8 young people using the space, for 2 hours each week over an 8-15 week period, while they work towards creating their own music and developing their talent, confidence, and ability.• The Amy’s Yard Programme is run in association with Metropolis Music Management and Sensible Studios.

Amy Winehouse Foundation

Music & Media Consultant and Workshop Lead.

- Booked grime artist Meridian Dan and girl band M.O for the end of year concert.Value Life is an anti-gun and knife crime school-based community initiative.• The aim of the campaign is to eradicate gun and knife crime but also empower students to maximise their potential.Gladesmore - <a href="http://www.gladesmore.com/#!Value-Life-XI/cuhk/5A04D272-8842-4266-AC9E-259EB7EEF4B3FB">http://www.gladesmore.com/#!Value-Life-XI/cuhk/5A04D272-8842-4266-AC9E-259EB7EEF4B3FB</a> - <a href="https://www.facebook.com/Value-Life-126567864064507/">https://www.facebook.com/Value-Life-126567864064507/</a>

Gladesmore Community School

Talent Booker- Value Life anti knife & gun crime campaign

- International Model and DJ Tyger Lilly was featured on Project Runway New York Season 2 (2005) and has worked with some great names in the fashion/music industry as a Model and DJ. • Spinning for Valentino, Nicole Miller and Tracey Reece and modeled for Viktor Rolf, Dsquared, Red Valentino, Chanel, Marc by Marc Jacobs and Gap to name a few. • DJ Tyger Lilly also has a weekly residency at Lavo (<a href="http://lavony.com/">http://lavony.com/</a>) and Rubin Museum.Has played private corporate events for brands like Nike, New Balance, Laquan Smith, Social Life Magazine at The Hamptons, Target, Maybelline, Lionsgate Films, Sheckys, Ultrasheen, Levi's and Concrete Loop..• Managed her private bookings and a London tour , spinning at Bump at Plan B, Bouji, Jalouse, Merah and Novikov.• Advised on the power picnic, a mentoring programme created by Tyger Lilly for young men 8-16 who were raised without a father figure.• Activities included a cooking introduction, sports (basketball, quick-step, etc.) a talk with the mentors and goody bags sponsored by Trukfit and Akoo. • An afternoon spent with ten mentors filled with love, positivity, and <a href="http://motivation.www.djtygerlilly.com">motivation.www.djtygerlilly.com</a>

DJ Tyger Lilly

Manager

- Managed the entertainment programming for the Africa Channel in the UK.• Acquired new content and negotiated deals, Developed schedule and content delivery report strategies

The Africa Channel International

Entertainment Consultant

- Managed music content and talent for the site and MTV The Wrap up on MTV Base featuring Maya Jama and Snoochie Shy.

MTV The Wrap Up

Music/Talent Consultant

- Head of the editorial for video content across UK, Europe and Australia flagship music channels. (15 multi genre channels)• Lead, developed and managed music channel policies.• Developed a range of themed/commissioned music programming on air and online campaigns.• Developed strategy for the roll out of playlists across all key territories and platforms.• Managed relationships with artists, management, labels, promoters and leading players and stakeholders in the music industry in the UK and globally.• Provided a high level of strategic advice on PR and marketing strategies.• A member of the voting academy for MTV Brand New, MTV Top Ten MC's, MTV Europe Music Awards and BET Awards.• On the leadership team for FUSION’ an employee resource group at Viacom promoting diversity and education within the business.

Viacom

Freelance Music Manager/ Talent Consultant

- I was commissioned to create MTV’s 100th channel.• Head of editorial and lead on all African music content/programming for the MTV brand.• Lead music programming strategy, project management, talent acquisitions and output for channel till it’s relocation to South Africa in 2006.• Managed relationships with local labels, managers, artists, partners, internal and external stakeholders and suppliers who commissioned content  in the region.• Oversaw nominations for the first ever African award at the MTV Europe Music Awards in 2005/2006.• Led research activities and creation for partnerships and sponsored regional brands/blocks on the channel.• Managed talent for MTV Base events/parties across the continent.

MTV Base Africa - Music Manager

- Head-hunted for this role, I managed MTV’s first Urban music Channel in the UK, MTV Base in 1999.• Head of editorial and all urban music content across the digital channels.• Worked closely with content directors to develop programming ideas and secured talent for programming and live events.• Managed research data and created marketing campaigns to increase brand recognition for the channel.• Managed talent for live events.(MTV Base- Notting Hill Carnival, MTV Base Live, The Lick, Hip Hop Review)