Arancha Muelas

Arancha Muelas is a seasoned marketing professional who has held significant roles in brand strategy and communications. She served as the Director of Global Brand Strategy at Vistaprint, a leading online provider of marketing products and services for small businesses.13 In this position, Muelas played a crucial role in developing and implementing Vistaprint's new global brand platform called 'Own The Now', which was launched in February 2019.1

During her time at Vistaprint, Muelas was instrumental in understanding customer pain points and developing strategies to address them. She noted that many small business owners felt professional in terms of their products and services but were unsure about how to present themselves credibly across their marketing efforts.13 This insight led to the development of the 'Own The Now' campaign, which aimed to empower small business owners with the tools and confidence to make the most of every opportunity.1

Currently, Muelas holds the position of Director, Brand & Communications Strategy, according to her LinkedIn profile.2 While her LinkedIn profile doesn't specify her current employer, other sources indicate that she is associated with Madblue Summit.56

Muelas has a background in education from the Massachusetts College of Art, which likely contributes to her expertise in brand strategy and creative direction.2 Her experience and skills have made her a respected figure in the field of brand strategy and communications, with over 500 connections on LinkedIn.2

Throughout her career, Muelas has demonstrated a keen understanding of brand positioning, customer needs, and the importance of cohesive marketing strategies for businesses, particularly small enterprises.14 Her work has contributed to helping companies present themselves professionally and confidently in their marketing efforts.