Ara Bilazarian

Ara Bilazarian is an experienced marketing professional currently serving as the Head of B2B Marketing at DICE, a music ticketing platform.12 Here's a comprehensive overview of his professional background:

Career Highlights

Current Role: Ara joined DICE in November 2022 to lead their B2B Marketing efforts, relocating to New York City for this position.23

Previous Positions:

• Head of Product Marketing at Apollo.io (November 2021 - November 2022)

  • Led product marketing, technical writing, and customer marketing teams
  • Achieved significant results, including 100% OKR attainment and over 50 product launches
  • Drove substantial growth in core signups and inbound leads

• Senior Product Marketing Manager at Loom (January 2021 - November 2021)

  • Led B2B product marketing strategy, creating content that drove $3.1M in ARR
  • Established the company's first user research process

• Product Marketing Manager at Pandora (October 2015 - September 2018)

  • Headed B2B platform product marketing
  • Led go-to-market strategies for multiple products
  • Managed a sales team generating $1.2M in revenue

Education and Skills

• Bachelor of Science in Business Management and Marketing from Wake Forest University
• Proficient in Armenian and Spanish languages
• Experienced in using various marketing and productivity tools, including Notion, WordPress, Figma, and many others1

Achievements

• Recipient of the John Belk Stevens Scholarship from Wake Forest University
• Won 1st Place in the State Farm Marketing Competition1

Ara Bilazarian has demonstrated a strong track record in product marketing, team leadership, and driving business growth across various tech companies in the music and SaaS industries.4