April Dunford

Who is April Dunford?

April Dunford is the Founder and CEO of Ambient Strategy, a boutique consulting firm that specializes in positioning for B2B technology companies. She is a globally recognized leader in positioning and has worked with over 200 companies across the globe, helping them grow faster by ensuring their offerings are clearly differentiated in the market.13

Career Highlights

• Spent the first 25 years of her career as a startup executive, running marketing, product, and sales teams at seven successful B2B technology startups3
• Led teams at IBM, Siebel, Sybase, and others. The total of those acquisitions is more than two billion dollars3
• Positioned, re-positioned, and launched 16 products, and created dozens of sales pitches3

Books and Methodology

• Author of the best-selling books "Obviously Awesome" and "Sales Pitch"23
• Developed a systematic way of positioning technology products and companies, which has become her life's work3
• Uses a structured positioning methodology and sales pitch structure that she developed during her 25-year career as a marketing executive4

Consulting and Speaking

• Consults with growth-stage startups and larger technology companies, helping them tighten and fine-tune their positioning and build a killer sales pitch that drives revenue4
• Speaks at conferences around the world for audiences from hundreds to thousands, covering topics like positioning, storytelling, and sales pitches4

April Dunford is a thought leader in the world of B2B technology positioning and has helped numerous companies align their marketing and sales efforts around a clear, differentiated value proposition for their target customers.