Apoorva Dornadula

Apoorva Dornadula is a Senior Engineering Manager at Smartly.io, specifically leading the AI Product Lab (Creative) since May 2023. He is based in the San Francisco Bay Area and has a strong background in engineering and technology, particularly in AI and creative marketing solutions.

Professional Background

• Current Role: As a Senior Engineering Manager at Smartly.io, Apoorva oversees the AI Product Lab, focusing on integrating AI capabilities into marketing strategies to enhance creative insights for marketers.1

• Previous Experience: Before his current position, he served as the Senior Engineering Manager for Creative Intelligence at Smartly.io from October 2022 to July 2023, where he led initiatives to optimize marketing creativity through actionable insights. He was also the Head of Engineering at Viralspace, a company he co-founded, which was later acquired by Smartly.io in May 2021.12

• Education: Apoorva holds a Master's degree in Computer Science from Stanford University, which has provided him with a solid foundation in software engineering and computer science principles.1

Skills and Contributions

Apoorva is recognized for his leadership in developing technologies that generate actionable insights for advertising, emphasizing AI best practices to ensure fairness and explainability in models. His experience includes significant roles at major tech companies, including internships at Google and Microsoft, where he worked on machine learning and software development projects.1

Overall, Apoorva Dornadula is a prominent figure in the intersection of AI and marketing, leveraging his technical expertise to drive innovation at Smartly.io.