Aparna Gray is a seasoned marketing and public relations expert with over 18 years of experience. She has worked in various countries such as Australia, USA, UK and China, and has a proven track record of developing and implementing successful marketing strategies that meet specific lead generation goals. Adept in email marketing, social media and content creation, Aparna possesses a natural flair for writing and also excels in project management and event planning. Her specialties in public relations include analyst and media relations, and she is skilled at developing PR campaigns, managing agency networks across EMEA, APAC and emerging markets, and creating and implementing messaging and collateral. Aparna holds a Bachelor of Arts in Public Relations from California State University-Chico. She has worked in various organizations such as Weber Shandwick, Bite Communications, ChannelAdvisor, SLI Systems, and currently serves as the Head of Marketing, APAC at dotdigital.