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Erika Lam
Director, Brand PR
Erika Lam is the Director of Brand PR and Influence at Bacardi, a position she has held since August 2021. In this role, she is responsible for overseeing public relations and influencer strategies for Bacardi's brands, including BACARDI Rum and Bombay Sapphire.
Professional Background
Before joining Bacardi, Lam served as Vice President at Harrison & Shriftman from February 2019 to August 2021, and she was previously a Senior Director at the same agency. Her career also includes significant experience at Weber Shandwick, where she held the positions of Director and Manager from 2015 to 2017. Earlier in her career, she worked at Ketchum as an Account Supervisor and Fellow from 2010 to 2015.
Education
Erika Lam graduated from Boston University, where she completed her studies between 2006 and 2010.1
