Aparna Babu

Aparna Babu is the Director of eCommerce and Customer Experience IT at HP, a position she has held since February 2021. With over 25 years of experience in IT, she oversees both B2C and B2B eCommerce operations, including payments and global eCommerce strategy.1

Professional Background

• Previous Roles at HP: Before her current role, she served as a Senior IT Development Manager for worldwide B2C eCommerce stores and as a Technical Project Lead and Solution Architect. Her responsibilities included managing the software development lifecycle for various projects.1
• Team Management: Aparna currently leads a team of seven direct reports and manages approximately 50 indirect reports, focusing on HP's B2C eCommerce store across multiple regions, including China and 17 other countries.

Education

• MBA: Management Information Systems from Bentley University.
• Bachelor's Degree: Engineering in Electrical Engineering from the University of Mumbai.1

Aparna's extensive experience and leadership in eCommerce have positioned her as a key figure in driving HP's digital customer experience initiatives.