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Anurag Sachdeva
Founder & CEO at XtendR
Professional Background
Anurag Sachdeva is a versatile business executive with an impressive track record spanning over 18 years in the dynamic landscape of mobile technology and gaming industries. With a knack for storytelling that seamlessly blends creativity with analytics, Anurag has established himself as a powerhouse in driving sustainable growth and profitability across various product lines, particularly in the India and South East Asia markets. His career is marked by an extensive background in business development, sales, marketing, and strategic planning across diverse sectors including mobile gaming, licensing, mobile marketing, animation, and telecommunications.
Starting his journey as an Executive at GCMMF, Anurag quickly demonstrated an aptitude for marketing and product management, leading to a series of progressive roles that showcased his capabilities. His tenure at Vodafone India as Product Manager honed his skills in product development and market strategy. Anurag's career truly began to flourish during his time at Bharti Airtel Limited as a Marketing Manager, where he made significant contributions that set the stage for his future roles in leading telecommunications firms.
Anurag's substantial experience with Aircel as the Head of Music, Mobile Advertising, and LBS, and later as AGM of Mobile Advertising, reinforced his expertise in mobile marketing and innovation, preparing him for future leadership roles. With a resolve to push the boundaries of mobile gaming, Anurag transitioned to Rovio Entertainment Ltd., where he held various significant positions including Associate Director, Country Director, and ultimately Director for India and South East Asia. Under his leadership, Rovio not only expanded its market presence but also doubled down on innovative strategies that enhanced user engagement and increased revenue streams.
Currently, Anurag is the Founder and CEO of XtendR, a platform that poises itself at the intersection of innovation and user engagement. Here at XtendR, he utilizes his extensive experience and broad knowledge base to fuel growth in a fast-evolving digital environment, continually focusing on sustainable business practices that stimulate success and profitability.
Education and Achievements
Anurag Sachdeva's educational background is foundational to his impressive professional trajectory. He is an alumnus of Gujarat Agricultural University, where he obtained a B.Tech degree. This degree not only furnished him with technical expertise but also imbued him with a problem-solving mindset that has been crucial throughout his career.
His career is replete with notable achievements. At Rovio Entertainment, Anurag played an instrumental role in the traction and engagement metrics of the iconic Angry Birds franchise in the South Asian markets. His strategic foresight and innovative marketing campaigns have set benchmarks in the mobile gaming sector, significantly contributing to brand identity and global market penetration.
In his capacity at Aircel, Anurag championed new products and services that transformed consumer interaction with mobile advertising, paving the way for enhanced brand visibility within a competitive marketplace. At Virgin Mobile, as the Head of Direct Marketing, he implemented strategic initiatives that maximized customer acquisition and retention, further showcasing his adeptness in intelligence-led marketing strategies.
Anurag has also gained exposure to media interactions in various regions, including India, Finland, and South East Asia, demonstrating his proficiency in fostering cross-border collaboration and partnerships. His ability to manage diverse teams while nurturing talent has created inclusive environments that encourage creativity and innovation, keys to success in the fast-paced tech industry.
Achievements
- Successfully led Rovio Entertainment’s expansion in India, driving significant revenue growth through innovative marketing strategies.
- Established XtendR, positioning it as a pioneer in customer engagement solutions in the mobile sector.
- Pioneered initiatives in mobile advertising at Aircel that significantly improved user engagement metrics and revenue channels.
- Cultivated an inclusive workplace culture that facilitated talent development and performance enhancement across various teams.
- Championed growth and market penetration strategies that benefited various telecommunications companies, showcasing a deep understanding of the mobile ecosystem.
- A recognized figure within the mobile gaming and marketing sectors, facilitating meaningful conversations during media interactions that have enhanced brand presence in competitive markets.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.