Antonio Pacheco

Antonio Pacheco is a physicist turned creative professional with a colorful career in multimedia basketball commentary and content creation.

With a knack for storytelling and creativity, Antonio has held various high-profile roles including Chief Creative Officer at Manifiesto and Director Creativo Ejecutivo at Negro, an agency specializing in content creation and persona impersonation.

His journey includes stints at renowned organizations like McCann Erickson, MRM España, and El Laboratorio, showcasing his expertise in digital executive creative direction and general creative direction.

Antonio's educational background spans a degree in Ciencias Físicas from Universidad Complutense de Madrid, complementing his diverse skill set in both science and creativity.

An accomplished individual, Antonio has not only led multiple brands but has also garnered numerous awards at prestigious festivals like Cannes, Echo Awards, and New York Festivals, underscoring his creative prowess and industry recognition.

Beyond his professional endeavors, Antonio finds joy in teaching, sharing his expertise as a professor of Creativity at the Master of Communication program at Universidad Carlos III and collaborating with creativity schools like Misstake.

A passionate writer, Antonio's love for storytelling extends to various platforms including blogs, social media, magazines, campaigns, and even book collaborations like 'La Pitipedia' focusing on basketball and an upcoming book on football set for release in 2020.