Antonella Sussarellu

Antonella Sussarellu is a seasoned professional with over ten years of experience in Digital Marketing and Data. She spent four years at Microsoft and has held roles such as Senior Digital Planner, Project Manager, and Team Leader at Web Agencies. Since 2015, she has excelled as a Data Manager, specializing in Data Platforms and Artificial Intelligence.

Antonella has expertise in DMP implementation for both Publishers and Marketers, with proficiency in various solutions like Krux Sales Force, Google Audience Center, Adobe Audience Manager, Oracle BlueKai, and GroupM [m]insights. Her key strengths lie in accuracy, professionalism, determination, and an analytical approach grounded in data. She demonstrates a keen interest in innovation, coupled with excellent relational skills, a collaborative mindset, and effective problem-solving abilities.

With a proven track record of thriving in diverse environments, Antonella is known for her adaptability to new challenges, high energy levels, creativity, and a strong sense of responsibility. Her educational background includes a Master's degree in Marketing and Business Communication from Sapienza Università di Roma, a Bachelor of Science in Journalism and Communication Studies from Università degli Studi di Sassari, and proficiency in IELTS from UNSW Australia.

Antonella Sussarellu's professional journey includes key roles such as Global Data Strategy Lead at The HEINEKEN Company, where she demonstrates her strategic acumen in data management. Her previous experiences include positions such as Data Manager (DMP and AI) at GroupM, Senior Digital Planner, Account Manager, and Team Leader at Gruppo DigiTouch, and Online Advertising and Communication Account Manager at Microsoft. She has also served in roles like Marketing and Communication Specialist at Microsoft, Human Resource Manager at Adecco, and Articles Writer at Local Newspapers.