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Tony Laner
Manager, Corporate Partnerships Services at Los Angeles Chargers
Professional Background
Anthony Laner is a dedicated sports management professional with extensive experience in corporate partnerships and sponsorship activation within some of the most renowned sports teams in the United States. Anthony currently serves as the Manager of Corporate Partnerships Services at the Los Angeles Chargers, where he plays a pivotal role in connecting businesses with impactful sponsorship opportunities in the world of professional football. His adept understanding of the nexus between sports and brand management makes him a valuable asset to any organization he joins.
Before taking on his current role, Anthony honed his skills at multiple companies within the sports industry. He previously worked as an Account Executive at LA Galaxy, one of Major League Soccer's most celebrated teams, where he was instrumental in fostering relationships with corporate sponsors and enhancing the fan experience through thoughtful brand engagement strategies. His comprehensive background includes experience as an Account Administrator at The Marketing Arm, where he managed various sponsorship initiatives, ensuring that client needs were met with precision and creativity.
Furthermore, his career in sports began with a strong foundation at Advantage International, a leading sponsorship and brand experience agency, where he worked as an Account Executive. Here, he cultivated his skills in partnership management and client relations, contributing significantly to the agency's success.
Anthony's beginnings in the sports world trace back to his time with the Los Angeles Dodgers, where he served as a Blue Crew Associate and gained firsthand experience in a Major League Baseball environment. He also worked in community relations for the L.A. Clippers as an intern. These formative experiences provided him with a comprehensive understanding of the sports ecosystem, allowing him to transition seamlessly into larger roles involving corporate partnerships and brand marketing.
Education and Achievements
Anthony's educational background is equally impressive and speaks volumes about his commitment to sports management and athletic administration. He earned a Master of Science in Sports Management and a Graduate Certificate in Athletic Administration, both from Southern New Hampshire University. This advanced education has provided him with the theoretical and practical knowledge required to navigate the complexities of sports organizations effectively.
Additionally, Anthony holds a Bachelor of Science degree in Applied Studies with a minor in English from California State University-Dominguez Hills. This educational combination not only equips him with essential management skills but also a strong command of communication, which is crucial for building relationships in the sports industry.
Notable Achievements
Throughout his career, Anthony Laner has been recognized for his exceptional ability to foster relationships between sports organizations and corporate partners. His strategic approach to partnership activation has resulted in successful collaborations that benefit both sponsors and sports teams alike. Notably, during his tenure with the LA Galaxy, he was pivotal in orchestrating several high-profile partnerships that elevated the team's brand presence in the community and increased fan engagement.
Anthony's proactive approach and his ability to articulate the value of sponsorship opportunities have made him a sought-after professional in the industry. His time at The Marketing Arm further showcased his talents as he was instrumental in implementing innovative marketing campaigns across various platforms, amplifying brand visibility and driving consumer engagement.
As part of his journey, he has worked as a Brand Ambassador at MKTG, actively promoting brands and enhancing their connection with targeted audiences during sporting events. His early experiences as a Fan Services Representative for the Dodgers provided him invaluable insights into customer service and fan interaction, skills which he continues to utilize as he works to create memorable experiences for sports fans across multiple platforms.
Overall, Anthony Laner's career is characterized by a strong professional ethos, a passion for sports, and an unwavering commitment to excellence in partnership management. His extensive experience positions him not only as a leader in sports management but also as an inspiration for aspiring professionals in the field.
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