Anoop Kurup is a seasoned performance marketer with over 15 years of experience in B2B businesses. He is currently a partner and marketing specialist at Octopussy Consulting India, where he helps B2B service and SAAS businesses grow using The Client Engine method. With a Bachelor of Engineering in Chemical Engineering from Ramaiah Institute of Technology and former experience as an IP Analyst at GE, Kurup brings a unique blend of technical and marketing skills to the digital business environment. His skills in unconventional thinking, deep data analytics, cross-disciplinary problem-solving, and unbiased hypothesis testing have helped him develop a robust, replicable, and scalable system that uses the best technologies to grow businesses at the speed of the internet. At Octopussy Consultancy, Kurup leads growth strategies, run growth marketing campaigns that generate leads, enable faster sales, and scale the business with automation to drive results for his clients.