Annie McBride

Words for responsible business. Currently freelance.

Annelise McBride, also known as Annie McBride, is a creative environmentalist and freelance copywriter specializing in sustainability communications.1 2 With over 10 years of experience, she focuses on supporting startups in the sustainable fashion industry, particularly those driving change through circular design, material innovation, and resale.2 3

Professional Background

Annie has worked with various brands and organizations in the sustainable fashion and environmental sectors. Some of her current and past clients include:

Bureo
SeaVees
Patagonia
Recurate
Bolt Threads (Mylo)
Textile Exchange
Outerknown
Material World
Figue
Loomstate
ROGAN1

Expertise and Skills

Annie's expertise lies in:

Sustainability communications
Brand platform development
Values-driven communications
Copywriting and editing
Marketing

She helps brands define and communicate their core values to engage and move their audience, particularly in environmental and social justice issues.1

Education

Annie's educational background includes:

Georgetown University: Major in English, with minors in Environmental Studies and Studio Art
UC Berkeley Extension: Completed a course in Circular Economy1

Current Work and Location

Annie is currently working as a freelance copywriter and marketing professional.3 5 She has recently relocated to coastal Massachusetts, where she works remotely after living in various beach locations including Rockaway Beach, Venice Beach, and Ventura.1

Annie's work focuses on sustainable fashion, circularity, low-waste living, and travel, though she remains open to exploring new topics.4 Her goal is to help forward-thinking brands build community around their business and purpose through values-driven communications.2