Anne Oudersluys

Anne Oudersluys is the Founder and Chief Brand Strategist at Core Impact, a consultancy that specializes in integrating social impact and branding strategies for purpose-driven companies. Her work focuses on helping organizations align their business objectives with social good, thereby enhancing both their market position and societal contributions.

Professional Background

Oudersluys has extensive experience in brand strategy and marketing, emphasizing a practical approach that prioritizes results. She is known for her ability to operate as an integral part of her clients' teams, often described as providing guidance akin to that of a co-owner rather than a traditional consultant.23 This hands-on methodology allows her to deeply understand the unique challenges faced by each organization, enabling tailored strategies that drive both growth and impact.

Core Impact's Mission

Under Oudersluys's leadership, Core Impact aims to help companies define their core values and integrate them into their business models. The consultancy provides services that include crafting brand identities, developing marketing strategies, and implementing social impact programs. Their goal is to ensure that social responsibility is embedded in the company's mission from the outset, rather than being an afterthought.12

Notable Achievements

Oudersluys has successfully collaborated with various organizations to create impactful brand strategies that resonate with both consumers and stakeholders. Her work has been recognized for its effectiveness in driving sustainable growth while fostering positive social change.23

In summary, Anne Oudersluys stands out in the field of brand strategy for her commitment to merging business success with social responsibility, making her a key figure in the landscape of purpose-driven marketing.