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Anne Thompson
Brand Citizenship Pioneer - Global Brand Strategist - Purpose Specialist - Accomplished Researcher - Author Do Good
Anne Bahr Thompson is a collaborative leader dedicated to instigating meaningful change by incorporating social consciousness into business strategies. With a strong focus on using brand and purpose to revolutionize marketing communications and organizational culture, Anne aligns operations with values and a sustainability mindset. Having spearheaded significant rebranding, integrated marketing, innovation, and customer experience initiatives across various industries and regions, her expertise extends to nonprofit organizations. Having transitioned back to the business sector post involvement with an NGO during the COVID-19 pandemic, Anne is the author of the influential book DO GOOD, unveiling her innovative 5-step model, Brand Citizenship®, which emphasizes balancing purpose and profit. Her accolades include being recognized as the Trust Across America 2018 Top Thought Leader in Trust and a 2020 Superbrands Branding Leader. Anne's GRI Certified Training in Standards for Sustainability Reporting enhances her credentials alongside her role as a keynote speaker.
Anne's career journey encompasses a deep dive into big data, brand equity, customer experience optimization, strategic planning, and product management. She has shared insights at the United Nations and extended her expertise through pro bono work for numerous nonprofits and humanitarian aid organizations. Specializing in clarifying purpose, brand strategy, thought leadership, cultural transformation, and amplifying social impact, Anne Bahr Thompson is a dynamic professional fostering positive change in the business landscape.