Annamarie Bermundo

Head of Consumer Engagement and Digital at RECKITT BENCKISER GROUP PLC

Annamarie Bermundo is a seasoned professional in digital transformation, omnichannel, and CRM marketing, boasting over 18 years of leadership experience in introducing innovation and strategic marketing disciplines to drive growth within major Consumer Product Goods and Luxury companies.

She has excelled in leading teams across Paid (Media Planning), Owned (CRM, Websites, Apps, ecommerce/eRetail), and Earned (Social Media) strategies, spearheading numerous new channel innovations like AR Smart Vending Machine, OCR scanning, and AR Apps. Annamarie continues to collaborate with Incubators to test new Consumer Experience, Retail, and Data Solutions.

Her educational background includes studies at Berlitz School, Institut Français D'Annecy, Berlitz Language School for German, Institut Francais D'Annecy for French, and a Bachelor of Commerce in Marketing and Informatics from Dalhousie University.

Annamarie Bermundo has held key positions in renowned organizations throughout her career, including roles such as Director, CRM and Analytics at Moët Hennessy, AVP, eCommerce and Multichannel at L'Oréal, Assistant Vice President, CRM and Digital Platforms at L'Oréal, and Global Digital Marketing Manager at Reckitt Benckiser, among others.