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Annabel Lake
Lead Product Designer @ Supercritical
Annabel Lake is a Lead Product Designer at Supercritical, based in London, UK.12 She is an experienced product designer who specializes in creating simple and delightful interfaces for ambitious companies.1
Professional Experience
Annabel's career in product design includes:
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Lead Product Designer at Supercritical (2023 - Present): In this role, she is working on launching Supercritical's new Marketplace offering.1
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Senior Product Designer at Bakken & Baeck (2020 - 2023): She worked on designing ambitious digital products across various sectors including sustainability, medical services, web3, and warehouse automation tools.1
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Product Designer at Percent: Annabel joined the founding team as the sole designer, working on product design, brand design, user research, and creative strategy. She helped design their first giving infrastructure for web and iOS, which has raised over £15 million in charitable donations.1
Skills and Expertise
Annabel's expertise spans various areas of product design:
- User Experience (UX) and User Interface (UI) design
- Brand design
- User research
- Creative strategy
- Design system development
- Information architecture
- Prototyping and concept sketching
She has worked on diverse projects, including:
- Designing for Pio at Autostore, focusing on automation solutions for SMEs and eCommerce businesses
- Creating Nansen Connect, a web3-powered messaging platform
- Improving the UX/UI for Dr Dropin, a digital healthcare provider
- Designing an iOS app for energy consumption management for Skandia, a Norwegian energy company1
Annabel's LinkedIn profile username is annabellake, as mentioned in the query.2
